David Kepron, Vice President of Global Design Strategies for Marriott International, will share his insights on the pervasiveness of digital media and how its integration to consumers’ lives is influencing the structure of their brains as well as the physical environment. Kepron will be the closing keynote speaker at the upcoming CONNECT: The Mobile CX Summit.
The event, taking place August 21-23 in Philadelphia, will explore the many opportunities that retailers, restaurants and other B2C enterprises have for leveraging mobile and digital channels to build brands, increase sales and improve customer engagement, experience and loyalty.
Kepron’s session, entitled “Mobile, Minds and Merchandise” and sponsored by Brandify, will speak to how digital place-based media, handheld devices and emerging technologies are changing the way retailers, restaurateurs, hoteliers and myriad other businesses need to communicate with their customers.
As Kepron notes, millennials are all the focus of many businesses, and there is a generation of emerging guests for whom expectations about how brand experiences should unfold are changing the paradigm of what a branded experience will be in a digitally mediated future.
The session will also address why the evolution of digital technologies will promote a move in the creation of experience from the hands of the designer to those of the consumer enabled with mobile digital devices.
In his vice president role, Kepron’s focus is on the creation of compelling customer experiences within a unique group of Marriott brands called the “Distinctive Premium Brands,” including: Renaissance, Westin, Le Meridien, Autograph Collection, Tribute Portfolio and Design Hotels.
Kepron, with 20 years of retail design expertise in making meaningful customer connections at hotel properties around the globe, takes a multidisciplinary approach to design, focusing on understanding consumer behavior and the creation of relevant brand experiences at the intersection of architecture, sociology, neuroscience and emerging digital technologies.
For Kepron, the primary function of all customer experience design is to weave the customer’s innate physical and emotional responses to the environment with the brand story making remarkable moments that foster lasting connections. He published his first book, “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World,” in 2014. He also writes a blog called “Brain Food,” which is published monthly on vmsd.com.
Don’t miss the opportunity to learn from one of the top retail customer experience experts, as well as a long list of other leaders, at this year’s CONNECT: The Mobile CX Summit. Check out the agenda here and register here.
Registration is open through August 18.
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