55% of marketers buy custom media from B-to-B Publishers

According to a recent BtoB Media Business study*, more than half of all industry marketing execs have invested in custom content produced by publishers like NetWorld.

*Source: BtoB’s Media Business, What Marketers Want from their Media Partners, May 2011.

Marketers revealed the top reasons they chose publishers over agencies:*

> Audience reach – 45%
> Audience knowledge – 36%
> Audience composition – 26%

(Respondents were asked to choose the three most important factors influencing their decision to invest with publishers)

Contact Us

Liz Matney
Demand Generation Manager
lizadv@networldmediagroup.com
502.241.7545 ext. 129

Kathy Doyle
EVP & Publisher
kathyd@networldmediagroup.com

Networld Media Group
toll free: 877.441.7545
fax: 502.241.1385
13100 Eastpoint Park Blvd.
Louisville, KY 40223

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