Digital Signage in Retail 101

Although it’s easy to think of digital signage as simply a replacement for printed promotional material, that’s just the beginning. Digital signage in a retail environment can serve both as an additional salesperson and an extension of the retailer’s brand. In this guide, brought to you by Mvix, we’ll take a look at the power of digital signage beyond the promotional board and see how retailers are using digital displays in new and innovative ways.