Purpose of the Small Business Banking Study
The ath Power Small Business Banking Study™ is a one-of-a-kind detailed assessment of the sales and service processes, product and service offerings, delivery methods, and customer experiences of the nation’s financial institutions within the small business banking target market. Through survey research, ath Power examined the small business banking efforts at financial institutions across the United States to determine how they are performing within this crucial market segment and what needs to be done to deliver the customer experiences that will ultimately increase acquisition, improve retention, and drive revenue.
In Q4 2017, ath Power surveyed 386 small business owners from across the United States to assess their business banking needs and evaluate their current business banking experience. Through a combination of quantitative and qualitative questions, ath Power sought to determine the following aspects: