ICX Association member and research partner for the organization, ath Power Consulting, is arming member brands with a complimentary one-on-one Talent Assessment. Leveraging the proven power of The Predictive Index, this session will help to align your digital transformation initiatives with overall talent strategy.
ICX Association member and research partner for the organization, ath Power Consulting, is arming member brands with a complimentary one-on-one Talent Assessment. Leveraging the proven power ofThe Predictive Index, this session will help to align your digital transformation initiatives with overall talent strategy.
There is a general disconnect between human resources and digital customer experience initiatives. When new technology or systems are deployed by brands, one of the most commonly missed steps is employee training and education centered around the digital transformation initiatives. Similarly, those in hiring roles aren’t always careful to align their new talent to changing company and customer demands. Not everyone can carry the digital torch!
Frontline employees are the first line of defense when a customer needs help navigating the self-service experience, loyalty signup and endless aisle orders. Are employees equipped with the intel, and attitude, needed to walk the customer through the new journey? More importantly, are they likely to present the experience in a way that will enthuse your customers and gain true buy-in?
Executive Director of the ICX Association, Morgan Petty, has alluded to the approach that brands tend to find the most success with. “By understanding the human tendencies and potential of your staff, from leaders to customer-facing employees, brands are seeing more success with training on digital transformation initiatives. Employees and customer experience deployments best serve the customer when they work in tandem and act as a compliment to one another. We can forget how important Human Resources departments are to digital transformation. Thanks to research partners at ath Power Consulting, brands represented within the Interactive Customer Experience Association have access to a tool designed to elevate organizational performance while uncovering and bringing to life the true potential of the talent that powers brands.”
In fact, ath Power is the only Predictive Index certified partner to also offer clients an expert customer experience measurement. The consulting firm’s EVP of Training & CX, EJ Kritz, says, “Your customer and employee experience strategy can truly live under one roof, as they should. This Predictive Index is designed to help brands optimize hiring and retention processes. For brands concerned with hiring the best talent for their brand, this evaluation, paired with a consultation, allow for a company to truly design great teams. Brands are also empowered to learn more about their leadership and executive teams.”
With recurrent discussions regarding a labor shortage, brands are able to potential and current employees that they are valued. Taking the time to understand, without judgement, employees’ and leaders’ personalities demonstrates a true effort to meet your staff where they are for long-term growth as a team.
The Predictive Index and complimentary consultation can be booked with ath Power here. Kritz has said, “The talent landscape can seem complex, especially in times like we’re seeing now. By talking to leaders within organizations, I have been able to understand their goals and struggles to solve for the best possible scenario. I look forward to assisting more brands with development of a sound strategy to hire and inspire employees as they drive towards business goals. Organizations are encouraged to reach out to me directly for transparent discussions, the Predictive Index and a complimentary talent assessment.”
About Networld Media Group
Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the tech, banking, retail and food service industries. Online properties include ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, KioskMarketplace.com, FoodTruckOperator.com, QSRweb.com, PizzaMarketplace.com, RetailCustomerExperience.com, VendingTimes.com and BiblicalLeadership.com. Annual events include the Fast Casual Executive Summit, the Restaurant Franchising & Innovation Summit, the Bank Customer Experience Summit (BCX), the Interactive Customer Experience Summit (ICX) and the Self-Service Innovation Summit.
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