Customers are high-maintenance these days; they expect affordable, yet high-quality food and super quick service in an upscale, trendy environment. Easier said than done, which is why several panels at this year’s Restaurant Franchising and Innovation Summit, March 11-13 in Louisville, will focus on those topics. “Customers want it all, and brands hoping to compete […]

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Louisville-based Networld Media Group will hold its fourth annual Restaurant Franchising & Innovation Summit at the Omni Louisville Hotel on March 11-13. Networld is the publisher of several online news and information sites covering various segments of the restaurant industry, including FastCasual.com, QSRweb.com, PizzaMarketplace.com and FoodTruckOperator.com. Networld launched the Restaurant Franchising & Innovation Summit in 2016 […]

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The Interactive Customer Experience (ICX) Association is now accepting nominations for its annual Elevate Awards. The awards honor the individuals and organizations that are pacesetters in using technology to elevate the customer experience. 2018 Elevate Award winners included: • ZIVELO — Best ICX Deployment: Restaurant • Reflect Systems — Best ICX Deployment: Retail • Under Armour — […]

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Networld Media Group, producer of the Interactive Customer Experience (ICX) Summit and CONNECT: The Mobile CX Summit, has announced plans to co-locate the two conferences in 2019. They will be held on June 4-6 at the Omni Frisco Hotel in the Dallas-Fort Worth area. “Both of these events are targeted to brands that want to elevate […]

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One only has to peruse the menu at Smokes Poutinerie to understand the passion behind the 150-location fast casual brand. Or they could simply meet founder Ryan Smolkin who is not hard to miss when he’s out spreading the word about his 9-year-old franchise cropping up at incredible speed from Canada to Hollywood to Tampa. […]

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Well-executed marketing campaigns are critical to how customers experience any brand, and the first step is to simplify the process. Step 2 is to deliver localized menu pricing, unique product offerings and franchise customization. Thirdly, brands must be flexible enough to roll out timely marketing campaigns, nimble enough to respond to competitor moves and sophisticated […]

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Steering the ship of a thriving franchising business is quite a challenge, but Matthew Kirby has prevailed more than once. The entrepreneur, who created Mongolian Barbecue U.K. and co-founded BD’s Mongolian BBQ in the 1990s in the U.S., applied a bit of innovation to those Asian stir-fry brands in 2008, and came up with Chozen […]

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From a virtual/physical/digital experience at the Super Bowl to an emotion-tracking food truck experience at South by Southwest, the Interactive Customer Experience Association last night honored excellence in interactive customer experience at this year’s Elevate Awards dinner party. The Association’s annual Elevate Awards recognize and honor the individuals and organizations setting the pace in using […]

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Franchises are growing at a staggering pace around the world with the IFA predicting that they’ll increase nearly 2 percent this year to hit 759,000. Franchise employment will also grow 3.7 percent, continuing to outpace the rest of the economy. That’s great news for restaurant owners hoping to scale their businesses, but just because franchising […]

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Taco Bell is renowned for its innovative culinary fare but it’s also a powerhouse when it comes to digital transformation and delivering on customer expectations. The Mexican-inspired quick-service restaurant, which operates 7,000 locations under the Yum! Brands umbrella, was one of the first QSR brands to launch a mobile ordering and payment app and digital […]

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