Networld Media Group, producer of the Interactive Customer Experience (ICX) Summit and CONNECT: The Mobile CX Summit, has announced plans to co-locate the two conferences in 2019. They will be held on June 4-6 at the Omni Frisco Hotel in the Dallas-Fort Worth area. “Both of these events are targeted to brands that want to […]
Read more
One only has to peruse the menu at Smokes Poutinerie to understand the passion behind the 150-location fast casual brand. Or they could simply meet founder Ryan Smolkin who is not hard to miss when he’s out spreading the word about his 9-year-old franchise cropping up at incredible speed from Canada to Hollywood to Tampa. […]
Brands like Chipotle and Jersey Mike’s resonate well with customers for a variety of reasons, but one thing they share is a passion for training and seeking out topnotch employees. After all, happy, well-trained team members provide better customer experience, which — of course — is imperative to increasing profits. Having the desire to provide […]
Take three unique start-up restaurant concepts, add in four passionate leaders, and top it off with three industry insiders serving as advisers, and you have the recipe for this year’s Perfect Pitch — the annual contest we host during each Fast Casual Executive Summit to reveal three of the industry’s hottest new brands. This year’s Summit […]
Well-executed marketing campaigns are critical to how customers experience any brand, and the first step is to simplify the process. Step 2 is to deliver localized menu pricing, unique product offerings and franchise customization. Thirdly, brands must be flexible enough to roll out timely marketing campaigns, nimble enough to respond to competitor moves and sophisticated […]
Steering the ship of a thriving franchising business is quite a challenge, but Matthew Kirby has prevailed more than once. The entrepreneur, who created Mongolian Barbecue U.K. and co-founded BD’s Mongolian BBQ in the 1990s in the U.S., applied a bit of innovation to those Asian stir-fry brands in 2008, and came up with Chozen […]
From a virtual/physical/digital experience at the Super Bowl to an emotion-tracking food truck experience at South by Southwest, the Interactive Customer Experience Association last night honored excellence in interactive customer experience at this year’s Elevate Awards dinner party. The Association’s annual Elevate Awards recognize and honor the individuals and organizations setting the pace in using […]
Franchises are growing at a staggering pace around the world with the IFA predicting that they’ll increase nearly 2 percent this year to hit 759,000. Franchise employment will also grow 3.7 percent, continuing to outpace the rest of the economy. That’s great news for restaurant owners hoping to scale their businesses, but just because franchising […]
Taco Bell is renowned for its innovative culinary fare but it’s also a powerhouse when it comes to digital transformation and delivering on customer expectations. The Mexican-inspired quick-service restaurant, which operates 7,000 locations under the Yum! Brands umbrella, was one of the first QSR brands to launch a mobile ordering and payment app and digital […]
Executives from KFC, Papa John’s, Long John Silver’s and Texas Roadhouse joined more than 250 restaurant industry leaders last week at the Omni Hotel in downtown Louisville for the 2018 Restaurant Franchising & Innovation Summit. The Summit, produced by Louisville-based Networld Media Group, was making its first stop in Louisville after two years in Dallas. […]
