Brands like Chipotle and Jersey Mike’s resonate well with customers for a variety of reasons, but one thing they share is a passion for training and seeking out topnotch employees. After all, happy, well-trained team members provide better customer experience, which — of course — is imperative to increasing profits. Having the desire to provide […]

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Take three unique start-up restaurant concepts, add in four passionate leaders, and top it off with three industry insiders serving as advisers, and you have the recipe for this year’s Perfect Pitch — the annual contest we host during each Fast Casual Executive Summit to reveal three of the industry’s hottest new brands. This year’s Summit […]

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Well-executed marketing campaigns are critical to how customers experience any brand, and the first step is to simplify the process. Step 2 is to deliver localized menu pricing, unique product offerings and franchise customization. Thirdly, brands must be flexible enough to roll out timely marketing campaigns, nimble enough to respond to competitor moves and sophisticated […]

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Bruce Lee has inspired thousands over the years to take up martial arts, but his approach to the craft has also changed the way that John Vincent, CEO and founder of Leon, looks at business. “In starting and growing Leon, I have learned so much about the dos and donts of creating a new category […]

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Brazilian, Caribbean and American cuisine will take center stage Oct. 24, in Nashville, when owners of three up-and-coming brands compete in FastCasual’s Perfect Pitch competition. Taking place during the Fast Casual Executive Summit, this year’s contest will allow the owners of Brazilian Bowl out of Lakeview, Illinois; Toronto’s Street Shak Caribbean Kitchen and Capitol Melts, […]

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The publishers of restaurant industry news website FastCasual.com have announced the three finalists for “The Perfect Pitch” contest after an open nominations process. The finalists will present their concept to a panel of restaurant experts and a live audience on Oct. 20 in Miami during the Fast Casual Executive Summit at the Mandarin Oriental. The […]

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Marketing guru Jeff Fromm, executive vice president of Barkley advertising agency and co-author of “Marketing to Millennials,” will keynote the ninth annual Fast Casual Executive Summit, Oct. 12-14 in Denver. In his presentation, “How to Supercharge Your Brand with Integrated Marketing,” Fromm will teach brand leaders how to create integrated marketing programs to inspire their […]

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Research over the past year has shown that restaurants serving innovative desserts and beverages are seeing increased traffic and check spend. That trend has inspired this year’s Fast Casual Executive Summit to open the event with “New Menu Stars: Beverages and Desserts,” a special session to teach attendees how to create, market and launch specialty […]

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