Digital Signage Today, the Internet’s leading news and information portal for the digital signage industry, announced publication of its new Digital Signage Software Comparison Guide 2012, a comprehensive guide to 70 leading digital signage software systems.

Exhaustively researched and updated completely for 2012, the new guide provides detailed information about each application covered, from content types and formats supported to content, advertising integration and scheduling management capabilities. More than 70 attributes and capabilities are provided for each software product covered in the guide.

“Selecting the right software for a digital signage deployment can be both complex and time-consuming,” observes James Bickers, Vice President of Custom Media for Networld Media Group, which publishes Digital Signage Today. “Our new guide goes in-depth on 70 leading digital signage software packages, breaking them down by dozens of critical attributes and capabilities and also includes complete up-to-date contact information for all the software products covered.”

In addition to rich data, the guide comes bundled with an interactive Windows application that allows users to select specific features, functions and attributes in order to isolate only the digital signage software systems that meet their precise specifications and to conduct detailed side-by-side comparisons. “Digital marketers can spend huge numbers of hours researching, compiling and comparing their own data in preparation for software RFPs, or they can leverage the massive amount of work we have already done to dramatically shrink their time to market and boost ROI on new digital signage deployments,” Bickers says.

The third edition of the Digital Signage Software Comparison Guide 2012 is available here.

ABOUT DIGITALSIGNAGETODAY.COM

DigitalSignageToday.com is the premier online destination for consumer marketing and retail executives seeking to differentiate their brands in bold ways and to form strong connections and brand impressions with customers. With a mission of being a one-stop information resource for the digital signage and digital out-of-home (DOOH) industries, DigitalSignageToday.com covers hardware and software innovation, advertising concepts, content creation and management, networks, customer experience, program management and performance/ROI delivery and measurement. Coverage also dives deep into such leading vertical end markets for digital signage as entertainment, retail, restaurants, healthcare, transportation, travel, sports and much more.

ABOUT NETWORLD MEDIA GROUP

Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Media properties published by Networld Media Group include: ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, KioskMarketplace.com, PizzaMarketplace.com, QSRweb.com, RetailCustomerExperience.com, SelfServiceWorld.com and ChurchCentral.com.

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