As the banking industry continues its transformational shift, members of the Interactive Customer Experience Association (ICX Association) are taking advantage of exclusive insights and eLearning Master Series to enhance the customer experience through retail banking branch transformation.

Jean-Pierre Lacroix, ICX Association advisory board member and President of Shikatani Lacroix Design, has alluded to the wide range of factors impacting the banking-industry shift. According to Lacroix, these factors include:

  • Growth of fintech companies
  • Shift in consumer banking behaviors
  • Adoption and increased use of digital currencies

Lacroix says, “These and other factors challenge many of the benefits banks have traditionally provided to their customers.”

He is bringing his team’s 30 years of experience and SLD’s branch transformation insights to ICX Association members and subscribers through the Customer Experience 4.0 Master Series.

Lacroix says, “This exclusive course consists of a set of dynamic and engaging sessions each designed to assist traditional, transactional-focused banks effectively harness the power of transformation.”

The exclusive insights and courses are provided to assist banks in delivering the customer experience for consumers of today and tomorrow. The sessions help banks avoid potential risks in change management while enabling them to provide a higher-level of advice and experience to their customers. In addition, financial industry executives will gain insights on appealing to customers’ minds as well as their emotions.

The course is available to ICX Association members. To become a member, join here. Alternatively, you may reach out to to join. You may also contact Morgan Petty, executive director of the ICX Association, to access the Retail Banking Transformation Customer Experience 4.0 Master Series at no cost once you launch your membership.

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Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the tech, banking, retail and food service industries. Online properties include,,,,,,,, and Annual events include the Fast Casual Executive Summit, the Restaurant Franchising & Innovation Summit, the Bank Customer Experience Summit (BCX), the Interactive Customer Experience Summit (ICX) and the Self-Service Innovation Summit.

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