FAT Brands CEO Andy Wiederhorn and CMO Thayer Wiederhorn, who have acquired several brands over the past few years, will discuss the strategies behind the rapid growth as well as what’s next.
Growth is the goal of many brands, but expanding strategically takes planning, patience and proper integration. And sometimes, it takes a little negotiating. Just ask FAT Brands CEO Andy Wiederhorn and CMO Thayer Wiederhorn, who have added several brands to FAT’s portfolio over the past two years, including Twin Peaks as well as Round Table Pizza, Marble Slab Creamery, Johnny Rockets, Hurricane Grill & Wings and Pretzelmaker.
The father-son duo will reveal the strategy behind the acquisitions during a discussion, “Growing the Right Way,” which is part of #QSRNext, a Nov. 9 virtual summit hosted by QSRWeb.com and Leasecake.
The 30-minute back-to-back sessions at the #QSRNext event are designed with the busy QSR executive in mind. The event will cover topics ranging from diversity to attracting investors.
Register here for the event.
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