Executives from Domino’s, Behr Paint, Under Armour, Verizon and White Castle will speak at the Interactive Customer Experience (ICX) Association’s one-day virtual event on July 15.

The Interactive Customer Experience (ICX) Association is hosting a one-day virtual event, #ElevateICX, on July 15 sponsored by Acquire.

The symposium will explore how innovative brands are using interactive technology to elevate the customer experience.

Amber Gadsby, director of digital retail innovation for Domino’s, will give the keynote address in a talk entitled “How Domino’s Built Systems and a Culture for Fast and Nimble Innovation.”

Domino’s has been a tech innovator for several years, from testing autonomous delivery vehicles to increasing its accuracy on delivery status and creating delivery hotspots.

The keynote will be followed by a panel session “CX Strategies Post-COVID: What Stays and What Goes?” featuring Grant Buntje from Mall of America, Christiana DiMattesa from Under Armour, Lindsey Goldstein from the Behr Paint Company and EJ Kritz from ath Power Consulting.

Additional session topics include:

  • Virtual CX – How To Provide a Compelling Customer Experience Remotely.
  • Is Cashierless Retail a Niche Play or Long-Term Trend?
  • Bopis and Curbside: Lessons Learned From the Past Year.

Event speakers include:

  • Susan Carroll-Boser, VP of technology, White Castle.
  • Tom Ferguson Jr., CEO, Rise Southern Biscuits & Righteous Chicken.
  • Erin Levzow, VP of marketing technology, Del Taco.
  • Bala Maddali, director, conversational AI, Verizon.
  • Neil Thompson, VP, digital, HMS Host.

Rounding out the day will be a presentation announcing the winners of the annual ICX Association’s Elevate Awards and sponsor tech demos.

Registration is free for consumer brands and ICX Association members. There is a $25 fee for employees of agencies and consulting firms and a $50 fee for vendors. Learn more and register here.

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Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the tech, banking, retail and food service industries. Online properties include ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, KioskMarketplace.com, FoodTruckOperator.com, QSRweb.com, PizzaMarketplace.com, RetailCustomerExperience.com, VendingTimes.com and BiblicalLeadership.com. Annual events include the Fast Casual Executive Summit, the Restaurant Franchising & Innovation Summit, the Bank Customer Experience Summit (BCX), the Interactive Customer Experience Summit (ICX) and the Self-Service Innovation Summit.

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