The ICX Association’s 2017 Elevate Awards were handed out in 10 categories; one additional award honored Under Armour the ICX Influencer of the Year.

The Interactive Customer Experience Association last night honored excellence in interactive customer experience technologies with its 2017 Elevate Awards, handed out at an at-times-raucous dinner party at the Star, the Dallas Cowboys’ headquarters and training facility.

The Awards, judged by a panel of industry experts and journalists, were handed out in 10 categories ranging from best ICX content in point-of-wait and point-of-sale deployments, best ICX deployments in retail, healthcare, e-commerce and more. In addition to those 10, another award honored the ICX Influencer of the Year.

“The award winners again this year exemplified the kind of creative, innovative and imaginative customer experiences that brands are going to have to emulate to stay relevant in an ever more competitive and fractured market,” said ICX Association Managing Director Christopher Hall, after the awards ceremony. “Retail, especially, is at an inflection point and will need this kind of forward-thinking work.”

The Awards ceremony and dinner party, featuring tours of the facility, were held in conjunction with this year’s ICX Summit, held nearby at the Four Seasons Resort and Club Dallas at Las Colinas. The Summit is an annual conference devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences.

“The elevate awards showcase overall excellence, creativity, design and teamwork from those who support the industry with dedication,” said Kathy Doyle, executive vice president and publisher of Networld Media Group, organizers of the Summit and parent company of the Association. “We are honored to present the best in class each year at the ICX Summit.”

The 2017 ICX Association Excellence Awards winners are:

Best ICX Content, Point of Sale: LG Best Buy Wall/ by Sandbox

Judges’ comments:
“Fantastic lift for primary sales objective and bundled sales! More inviting and cost effective than a store within a store.”
“[Sandbox] scores a grand slam with this project, judging from the content quality, the strategy of the deployments and the results. Excellence in every aspect.”

Best ICX Content, Point of Wait: BMO First Canadian Place – Seasonal Campaign/ by Cineplex

Judges’ comments:
“Gorgeous visually. Really accomplished bringing the outdoors in.”
“Excellent experience of ambient media for branding. The motion activation adds significantly to the engagement, which is anchored in rich images that are contextually relevant to the time and place.”

Best ICX Deployment: E-commerce: ShopBMW E-commerce Refresh/ by Reality Interactive

Judges’ comments:
“Fantastic, much needed improvement in mobile interface. Nice clean look! Well designed and easy to use. The sales lift is outstanding … Great success.”
“The quality of the solution is outstanding!”

Best ICX Deployment, Financial Services: China Zheshang Bank/ by Shikatani LaCroix Design

Judges’ comments:
“The array of media messaging and interaction is impressive, as is the way in which it has been integrated into design.”
“The project was multifaceted and delivered a new experience to customers.”

Best ICX deployment, Digital out of Home: BP’s Meet Miles/ by NEXT/NOW with partner Ogilvy

Judge’s comments:
“Fun and creative execution. Looks spot on for Millennials!”
“Technologically impressive!”

Best ICX Deployment, Retail: Trek Rider Analysis Tool/ also by NEXT/NOW with partner Axis Display Group

Judge’s comments:
“I wish I’d been able to use one of these when I bought my bike!”
“A truly innovative kiosk use case. This is a retail environment that requires a high level of customer service, and this concept makes the customer experience more efficient with the use of a kiosk.”

Best ICX Deployment, Healthcare: San Francisco General Hospital Foundation Interactive Donor Recognition Wall/ by Sensory Interactive

Judge’s comments:
“Visually jaw dropping! I would love to see this one in person.”
“Really a terrific deployment in an area where it would be very easy to misstep.”

Best ICX Deployment, Travel: Ontario Tourism’s OnRoute Information Kiosk/ by Cineplex Digital Media

Judges’ comments:
“Great for highway/traffic/route info, or just to wake up weary drivers! Nice improvement over the rack of brochures that used to show local attractions.”
“The quality of the technology is impressive, the purpose clear, and the results indicate the project succeeded.”

Best ICX Deployment, Other: McDonald’s Pit Crew Experience/ by NEXT/NOW, with partners Kemper Lesnik and Evolve Concepts

Judge’s comments:
“What a fun use of technology with an audience ripe for engagement.”
“A grand slam!”

Deployment of the Year: McDonald’s Pit Crew Experience/ by NEXT/NOW
The highest scoring entry across all categories.

Influencer of the Year: Under Armour – For their continued devotion to creating unique and engaging experiences for their customers, and for a corporate philosophy that embraces the ongoing deployments of innovative ICX technologies.

About the ICX Association

The Interactive Customer Experience Association’s mission is to help brands apply technology to the goal of creating transcendent customer experiences. The ICX Association is a vital hub that connects users and suppliers in collaborative forums, be they virtual or physical, to understand how seemingly unrelated technologies can be integrated to create experiences so meaningful that customers can’t imagine doing business elsewhere. ICXA is in partnership with the annual ICX Summit produced by Networld Media Group.

About Networld Media Group

Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Online properties include,,,,,,,,, and Networld event properties include the Fast Casual Executive Summit, CONNECT: The Mobile CX Summit, Interactive Customer Experience Summit, Bank Customer Experience Summit and the Restaurant Franchising & Innovation Summit. Networld also operates the ICX Association. Its newest offering, Networld Press, provides clients with an all-in-one website solution featuring custom website design and ongoing editorial, content strategy and website updates.

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